The Communications and Marketing Department’s Strategic Plan will aid in the implementation of a unified message for reaching Weatherford citizens, partners and key constituents.
The development of this plan occurred during a 12-month period (starting in 2017) with consultation from Texas Christian University (TCU) Bob Schieffer College of Communication. Faculty leadership was provided by Jacqueline Lambiase, Ph.D. and Laura F. Bright, Ph.D. Additional faculty consultation was provided by Sarah Maben, Ph.D. from Tarleton State University (TSU).
The strategic plan is a nimble three (3) year plan that will be subject to ongoing evaluation and monitoring as communication needs evolve. Adaptability will be key to the success of this plan and will require support from City of Weatherford leadership, employees and elected officials.
Five major goals are addressed within the strategic plan. They are:
These goals are adaptable and flexible to the public’s continual change in communication and marketing demands. Strategies and tactics are closely tied to each goal with attainable results. This plan is designed for the purpose of guiding the City’s present and foreseeable communication needs while aiding in the development of long-term goals. It defines the City’s communication focus and provides guiding principles to meet the needs of key constituents.
The plan has been updated and grown since the original plan was created. It will continue to grow and the goals are evaluated each year.